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Have you seen the Marketing Tool Kit? This outstanding resource for all chapters is available online. Simply go to www.nals.org, click on Marketing and you will be taken right to the Tool Kit page. This kit contains so many useful tools to aid any chapter in its marketing needs i.e., creating a marketing plan for your chapter, the principals of marketing, motivating your crew, ready-made marketing projects, technology tools, press release ideas, and much, much more. The Blueprint section also provides tips for individuals who want to write their first article or prepare their first presentation. Whether you are looking for chapter growth or personal growth you will find useful tools in this kit. I was on the Marketing Committee for 2005-2006 and we worked on this the entire year. It is 60 pages long and a gold mine of information for your chapters! I urge you and encourage you to utilize this amazing guide. Over the next few months, the Marketing Committee for 2006-2007 will focus on the Tool Kit in our articles for E-News, Leading the Way, and our Online Learning Sessions. We will also be looking for new and useful information to add to the Kit. Please contact us with any ideas, subjects, or projects you think would be useful. |
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